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EMM Hosted Email Deliverability Guidelines

Please  follow all guidelines before sending out mails  to ensure proper deliverability .

1) A different domain apart from the corporate domain registered specifically for mass mail with proper A & MX records. It’s recommended that netCORE run the DNS for this separately registered domain since it becomes easy to do the other additions like SPF & domain keys. Also netCORE will host two mailboxes abuse@domain.com & postmaster@domain.com 

or else

a) You will need to point  the a A record of your subdomin (eg -  emm.domain.com )  to NetCore EMM server 
b) You will  also need to point MX record  of your subdomain ( eg -  emm.domain.com) to NetCcore EMM bounceback server

c) Once done we then need you to add a SPF  record , the syntax is as below  ( adding SPF ensures major ISP's yahoo gamil etc.. that NetCore is authorised to send mails on behalf of you  )  :
emm.domain.com.     IN TXT "v=spf1 include:netcore.co.in ~all"

d) Also a DKIM DNS record needs  to be added ( adding this record will be advantage for delivering mails to ISP's like gmail yahoo etc )  the syntax is as follows :

default._domainkey.domain.com.    IN TXT "v=DKIM1; g=*; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDBJ+oQZ8QE2zK3CXcBJQ4B9yRvq
a6wIDAQAB" ;

2)  For ever domain  registered its mandatory by major ISP to a abuse@domain.com and postmaster@domain.com to be added . Please also forward  abuse@domain.com  to fbl at netcore.co.in

NOTE: forwarding you mail to fbl at netcore.co.in will make sure that  bounced IDs  are removed from  the  mailling database.

3) the domain should have a existing website and preferably a privacy policy link

5) the mails being sent out should have a working subscribe and unsubscribe link.

6) the email ID list should not be a purchased one, it should be a genuine opt-in list .

8 ) Sign a TOC with the client regarding spam/illegal content

9) Please include the below text in header

    Please be sure to add info@domain.com to the "Contact list/Address book" to ensure that you receive our messages.

    If the subscriber adds the from id into the contacts list that will beneficial because
  • Mails will always land in inbox for hotmail,gmail etc
  • Links will be clickable by default
  • Images will be displayed by default in some service providers

for any clarification please contcat agnello.dsouza at netcore.co.in



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